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Excellent design – our rebranding

Excellent design – our rebranding

4. April 2024

POLYTOP has every reason to celebrate: we have been honored with the German Design Awards 2024 and the German Brand Awards 2023. These awards are a real milestone in our company history – not only proof of our success, but also confirmation of the rebranding of the POLYTOP brand. They recognize the hard work, creativity and innovative ideas.

The German Design Award

The German Design Award, presented by the German Design Council, is an indicator of innovation and creativity in the design world. This prize is awarded to products and projects that have made their mark on the German and international design landscape. Our win in the “Excellent Communications Design / Corporate Identity” category shows that we are leaders in these aspects.

The German Brand Award

The German Brand Award 2023, which we received for our new brand image, is also proof of our commitment. The “Special Mention” award for the rebranding of POLYTOP underlines the fact that we are well positioned in the area of brand development and positioning.

kreativbox: A successful partnership

Our success would not have been possible without the creative collaboration with the marketing and branding agency kreativbox. Together, we carried out a rebranding and redesign that is not only visually impressive, but also strategically sound. This partnership shows how extraordinary results can be achieved through joint efforts.

What was awarded

To mark its 40th anniversary, POLYTOP has undergone a major rebranding that puts people first and better communicates our core values. This principle characterizes our new appearance on the website and in social media, where we make our quality standards and our proximity to the people with whom we interact clear. The careful adaptation of our logo maintains its recognizability, and the introduced color coding system simplifies product differentiation. This step underlines our ambition to be perceived as a dynamic, modern and customer-oriented brand.

Future of the POLYTOP brand

With multilingualism on our website and product labels, we are now reaching a broader, international audience. Our future plans focus on further internationalization and strengthening our position as a customer-friendly and innovative brand in the industry.

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